It is hard for highly ideological people, including me, to understand undecided voters. But some of it seems to come down to the “cool” factor. Cool candidates win and uncool candidates do not.
Something deep in our psyche looks for that combination of confidence, popularity, social skills, and independence that make up being cool. This time around, Trump is the cool candidate, and Kamala is completely cringe.
Her lack of authenticity and charisma seem to be the primary reason for her losing ground with traditionally safe constituencies. She has looked weak by avoiding the press until recently, and her lack of substance quickly became apparent in her few appearances to date.
By contrast, look at Donald Trump’s recent trip to McDonald’s. It was a huge hit, and the media looked petty in downplaying it. He was having fun, as were the many employees there. He is a celebrity, and he is often generous to humble people such as McDonald’s workers.
He did not pretend to be one of them; he still wore his crisp white shirt and power tie. But he showed everyone respect, was genuinely curious questions about how things are done, and, by lending his time and celebrity, elevated the status of a job that often does not receive adequate respect. The whole thing was iconic. […]
— Read More: amgreatness.com
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