Jaguar’s design boss has dismissed critics laughing at his new creation, declaring Monday the car brand has shown “fearless creativity” in delivering an electric vehicle on the back of a divisive marketing campaign.
Gerry McGovern, who is in charge of design for Jaguar’s parent company, told a launch event on Monday in Miami: “Some may love it now, some may love it later and some may never love it. That’s what fearless creativity does.”
Don’t just survive — THRIVE! Prepper All-Naturals has freeze-dried steaks for long-term storage. Don’t wait for food shortages to get worse. Stock up today. Use promo code “jdr” at checkout for 35% off!
The British brand revealed the new concept car, the Type 00 (pronounced “zero zero”), to a mixed reaction, as Breitbart News reported, with an advertising campaign that failed to showcase even one single vehicle from the legendary British car company.
Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
The Guardian reports Jaguar chose the U.S. city for the launch event during its art week as a symbol of its shift away from the premium market – in which its cars struggled to compete against Germany’s BMW and Mercedes-Benz – towards a more international, moneyed elite.
The production car is expected to cost more than £100,000($126,000) when it is revealed, nearly double the average price of its previous range. […]
— Read More: www.breitbart.com
