After Kamala Harris’ thorough defeat at the hands of Donald Trump in the 2024 presidential election, Democrats claim to be engaged in all kinds of soul-searching that’s starting to look an awful lot like navel-gazing.
Some Democrats’ latest theory on why they lost the 2024 election has nothing to do with inflation, rising crime, foreign wars, open borders, or the coup Democrats threw against their own President Joe Biden. Rather, these Democrats posit that the vice president lost because the former president had a network of social media influencers pushing out his message, while Democrats did not.
A Thanksgiving Day headline in The New York Times read: “Republicans Built an Ecosystem of Influencers. Some Democrats Want One, Too.” The begrudged Democrats are often left-wing content creators themselves, some of whom have banded together to start Chorus, a new venture that seeks to bridge the supposed resource gap between the Left and the Right when it comes to social media influence operations.
Some on the right think it’s laughable that the Democratic Party, which dominates academia, Hollywood, Wall Street, and, most importantly, Big Tech and social media (X outstanding), is suffering from a lack of cultural online influence. Sadly for Democrats, the problem could be much worse.
“The Democrats already have their own ‘influencer ecosystem,’” Alex Bruesewitz, an architect of Trump’s alternative and social media strategy, posted on X. “The issue isn’t a lack of ‘influencers’ for the Democrats; rather, it’s that the influencers they have built and propped up are, quite frankly, neither the brightest nor authentic.” […]
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