Lessons From Black Rifle Coffee: Who Are the PAYtriots vs the Patriots

Millions of conservatives across America are feeling betrayed by Black Rifle Coffee, who was a business bringing together America-loving patriots for the past several years. Because they appeared to push our values, we got behind them as a company.

There’s too many big corporations out there like Starbucks who fund all of the typical leftist organizations, so those of us on the Right are eager to spend our money elsewhere. For many, BRC was that solution… until they stabbed us right in the back.

During a recent interview with The NY Times, the CEO Evan Hafer took the opportunity to trash the MAGA Movement:

“It’s such a repugnant group of people,” Hafer said. “It’s like the worst of American society, and I got to flush the toilet of some of those people that kind of hijacked portions of the brand.”

“The racism [expletive] really pisses me off,” Hafer said. “I hate racist, Proud Boy-ish people. Like, I’ll pay them to leave my customer base. I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”

Clearly, Mr Hafer is simply repeating false narrative put forth by the Leftist Mainstream Media. This makes sense, when we hear from reports that many high level employees are supporters and donators to the Democrat Party and their affiliated organizations. (https://nationalfile.com/busted-black-rifle-coffee-magazines-editor-donated-to-biden-high-profile-employees-gave-to-democrats/)

“What I figured out the last couple of years is that being really political, in the sense of backing an individual politician or any individual party, is really [expletive] detrimental,” Hafer said. “And it’s detrimental to the company. And it’s detrimental, ultimately, to my mission.”

What is his mission? It’s clearly not preserving America. Is it helping veterans? Because most veterans would disagree with his stance.

Let’s also address the claim that Black Rifle Company should not be involved in politics. Nothing could be further from the truth. That’s how they built their brand, on the backs of hard working Americans who wanted to support an America First company. Turns out, they are anything but.

We, as conservatives, need to be discerning when we look to companies to support. We all want to shift our spending away from the Leftist Big Corporations that are funding Black Lives Matter, Planned Parenthood and the Democrat Party. However, let’s use this experience with BRC as a warning to see whether these supposedly conservative companies are PAYtriots or Patriots.

How can you tell? Well, let’s take a look at the founder. Is he or she pursuing a mission to promote American ideals, or simply looking to make a buck. You can tell by what they are saying and doing outside of their role as leader of the company. For example, Mike Lindell is working outside of My Pillow to expose Election Fraud. Matt Couch is an investigative journalist outside of his brand Faith N Freedoms Apparel.

Here are a few brands that I would recommend you check out and support:

Matt Couch’s Faith N Freedoms Apparel is a great line of clothing, with designs and slogans that are pro-America and pro-Christianity. Matt has really made a huge emphasis on the need for both faith and freedom if we are going to save our nation. Check out all their gear at faithnfreedoms.com. You can also check out his news site thedcpatriot.com for breaking news and investigative journalism.

Beard Vet Coffee is a great alternative to Black Rifle Coffee. A portion of their profits go to veterans causes… plus they love America. I’ve had the honor of meeting both of the founders, and can attest that they are the real deal. Kenny Lee was actually the founder and organizer of the MAGA Drag the Interstate car parades we saw take over the nation leading up to the 2020 Election. Back to their coffee… they’ve got great tasting coffee and it’s all for a good cause. My favorite is their rum flavored coffee. Go do beardvet.com to grab a bag of Beard Vet Coffee!

Aubrey Huff is one awesome Conservative Patriot. I’ve had the honor of interviewing him last year, and I love everything that he has to say. He’s taken a strong stance against the mask mandates and is an inspiration to men across this nation to embrace being an Alpha Male. His Alpha American Apparel line is quite epic, with my favorite shirt being his Ban Participation Trophies one. You can order a shirt over at alphaamerican.com.

The Freedom Phone has been the latest push to take away the power from Big Tech, both when it comes to protecting your data, privacy and from being cancelled. If you use code MAGA, you’ll get $50 off when you order at freedomphone.com.

Mike Lindell is a true patriot, and he’s working almost single-handedly to expose Dominion Voting Systems’ involvement in stealing the election. He’s proven that he’s in this for the country. His company MyPillow is a great American brand! Use code NOQ to save up to 65% off of anything in their store at mypillow.com.

I wanted to close out with talking about Freedom First. From the beginning, we chose to be focused on the message first and foremost, which is why we’ve made such an emphasis on our podcasts and articles. We don’t want to be beholden to sponsors, since we want to follow the truth wherever it may lead. And often times, the truth can be messy… and sponsors don’t like messy.

So JD Rucker and I decided to self-sponsor our podcast network by developing our own companies. This allows us the freedom to talk about whatever we want without being worried about losing sponsors. Here’s some of what we’ve developed:

Freedom First Coffee is our own line of 100% organic and fire-roasted coffee beans. Our Founders blend is loved by American Patriots across the country. We were extremely particular about the quality of beans and chose our roasters on the heart of America… All of our coffee beans are roasted in an antique Victoria-era coffee roaster literally on Main Street USA. Our labor intensive manner in roasting our beans brings out the perfect coffee flavor that you will absolutely love. It’s the coffee of patriots… it tastes like FREEDOM. Use code JEFF at checkout for 10% off at freedomfirstcoffee.com.

Freedom First Apparel is our newest brand, which is now available. We’ve got shirts, hats and even a face mask that will make Lefties literally run away from you. We’ve got some awesome designs coming down the road. Our mission with this clothing line is to make being pro-America cool. Use code JEFF at checkout for 10% off at freedomfirstshop.com.

The GK Publishing is my publishing company that has released three books to-date, with more on the way. Our first one was Social Injustice: How the Left Used the Church to Conquer America, which included authors like WorldView Weekend’s Brannon Howse, Dr Andy Woods, Pastor Ken Peters and the foreword by Mychal Massie. The followup one was Church & State: How the Left Used the Church to Conquer America, with contributors like Pastor Greg Locke, Denise McAllister, Dr Michael Brown and so many more. You can grab both of these at freedomfirstshop.com, and use code JEFF at checkout for 10% off.

I want to be clear: This is not an informercial. This is me letting you know about options you have of companies and brands created by actual American Patriots. We can vote with our dollar. For many of us, we don’t have billionaires willing to just throw money at us to do our work of promoting American ideals. We have to hustle. So these companies that I listed above are our way of supporting our work so that we can keep fighting for this country.

Whether you support one of the Freedom First brands or one of the other Conservative companies I listed above, just know that your money is spent wisely supporting the America First Agenda. There’s no sense in sending anymore money than you have to towards Lefties and fake Conservatives (*cough* RINOS *cough*). Wherever possible, support brands that believe in America, the Constitution and Conservative values.

American Patriots Uniting to Fight Tyranny from, Well, Everywhere

We’re building a new conservative news network. Based on responses from fellow patriots, we’re heading in the right direction.

It may be hard to believe based on what we’re seeing around the nation today, but there are many reasons to be hopeful. First and foremost, the false narrative that most of America hates traditional values or the foundations of our nation are finally being proven false. Despite the best efforts of globalists and Neo-Marxists, patriotic Americans are starting to unify in droves. Meanwhile, Joe Biden can barely muster a half-filled auditorium to deliver his message to the scant few watching CNN and the paid shills in the “crowd.”

The “silent majority” that drove Donald Trump to victory in 2016 and 2020 (yes, he won by a landslide but was robbed along with the American people) is finally starting to realize we cannot stay silent any longer. We used to win with our votes, but those are being stolen. We used to win with truth, but the radical left and their agents in mainstream media, Big Tech, and academia are building a post-truth society to drown out reality. Today, we are waking up to the realization that only through direct action and fearlessly spreading the truth can we overcome the nefarious forces working against us.

We are proud to be working our way up to the tip of the conservative media spear. Our network is growing. We’re establishing strong partnerships with like-minded news outlets and courageous journalists. Even as Big Tech suppresses us, the honest messages they’re trying to quash are finding their way to the eyes and ears of patriots across the nation. With the help of new content partners like The Epoch Times and The Liberty Daily, we’re starting to see a real impact.

Our network is currently comprised of nine sites:

• NOQ Report
• Conservative Playlist
• Truth. Based. Media.
• Freedom First Network
• Based Underground
• Uncanceled News
• American Conservative Movement
• Conservative Playbook
• Our Gold Guy

Some of our content is spread across all of these sites. Other pieces of content are unique. We write most of what we post but we also draw from those willing to allow us to share their quality articles, videos, and podcasts. We collect the best content from fellow conservative sites that give us permission to republish them. We’re not ego-driven; I’d much rather post a properly attributed story written by experts like Dr. Joseph Mercola or Natural News than rewrite it like so many outlets like to do. We’re not here to take credit. We’re here to spread the truth.

The slow and steady reopening of America is revealing there was a lot more economic hardship brought about from the Covd-19 lockdowns than most realize. While we continue to hope advertising dollars on the sites go up, it’s simply not enough to do things the right way. We are currently experiencing a gap between revenue and expenses that cannot be overcome by click-ads and MyPillow promos alone (promo code “NOQ” by the way).

To overcome our revenue gap and keep these sites running, our needs fluctuate between $2200-$7800 per month. May, 2021, for example, was amazing and we almost broke even. June, revenue was sluggish at best and we had to make up a big difference out of our pockets. But we’re not just trying to get out of the red. If and when we start getting enough contributions to expand, we will do just that. Very few get into journalism to try to get rich and we’re definitely not among those who do. Our success is driven by spreading the truth, profitable or not.

The best way you can help us grow and continue to bring proper news and opinions to the people is by donating. We appreciate everything, whether a dollar or $10,000. Anything brings us closer to a point of stability when we can hire writers, editors, and support staff to make the America First message louder. Our Giving Fuel page makes it easy to donate one-time or monthly. Alternatively, you can donate through PayPal or Bitcoin as well. Bitcoin: 3A1ELVhGgrwrypwTJhPwnaTVGmuqyQrMB8

Time is short. As the world spirals towards radical progressivism, the need for truthful journalism has never been greater. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report and the other sites in the network going. Our promise is this: We will never sell out America. If that means we’re going to struggle for a while or even indefinitely, so be it. Integrity first. Truth first. America first.

Thank you and God Bless,
JD Rucker