Evan Agostini/Invision/AP Former Victoria’s Secret model Bridget Malcolm is no fan of the lingerie company’s woke re-branding, calling the initiative a “joke.”
In a recent TikTok video, Bridget Malcolm blasted Victoria’s Secret’s attempt at an image overhaul , which includes cancelling its “Angels” supermodels and bringing aboard transgender and plus-sized models. The company has also hired feminist soccer star Megan Rapinoe as a spokeswoman.
“Your performative allyship is a joke,” Malcolm said in the video, using the marketing lingo that refers to corporate virtue signaling. The caption of the video reads “too little too late Victoria’s Secret.” Models including Maud Welzen […]
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