Coca-Cola Company International soccer star Cristiano Ronaldo may have cost Coca-Cola billions in market value after snubbing its flagship soda at a press conference.
Ronaldo, captain of Portugal’s national team, sat behind two bottles of Coca-Cola during a Monday press conference for the Euro 2020 tournament. Ronaldo was there to preview Portugal’s upcoming Group F opener against Hungary.
As the press conference was starting, “Ronaldo, an advocate of a healthy diet, moved the glass bottles out of the camera frame and instead held up a bottle of water and said in Portuguese: ‘Water!’” ESPN reported. “Coca-Cola saw its share price drop […]
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