When a PBS station featured “Lil Miss Hot Mess” reading from the performer’s new book “The Hips on the Drag Queen Go Swish, Swish, Swish” last month, on a program aimed at children ages 3 to 8, the backlash was immediate, with a video of the reading going viral on conservative social media.
Article by Christian Toto from Real Clear Investigations.
“If American tax dollars can be used to pay for 3-8 year olds to watch this PBS Drag Queen Story hour, then I demand equal tax dollars go to also read them Bible stories,” tweeted Tricia Flanagan, an unsuccessful 2020 Republican U.S. Senate hopeful from New Jersey.
Such pushback from the right is becoming more common lately as today’s kid-friendly shows routinely address sex, gender fluidity, race and other complex issues that some parents think their youngsters aren’t ready to absorb. They are part of a broader cultural shift, often called the Great Awokening, that includes the advancement of social justice themes in many television shows and other media aimed at older teens and adults.
And given the wider ferment, many viewers might not have noticed these recent examples of the normalization of wokeness in kiddie TV:
- The newest iteration of “Blue’s Clues,” courtesy of the show’s YouTube channel, featuring “RuPaul’s Drag Race” star Nina West singing about diverse family structures, including those with trans and gay parents as well as nonbinary ones, i.e. identifying as neither male nor female.
- Netflix’s animated series “She-Ra and the Power of Princess” featuring gay, transgender and nonbinary characters
- Cartoon Network’s animated “Steven Universe” (whose hero’s superpowers come from his belly button) touching on gay and trans issues, along with a subplot involving a same-sex wedding.
- The YouTube series “Too Loud,” part of NBCUniversal’s Peacock Kids channel, featuring a main character coming out as a trans girl during the show’s second season.
- DreamWorks Animation’s “Madagascar: A Little Wild,” a series on both Peacock and Hulu, featuring an LGBTQ Pride-themed episode along with a new, nonbinary character, Odee Elliot, voiced by nonbinary actor Ezra Menas.
But wait, as the TV voice-over might say, there’s more: Netflix is preparing an animated version of “Antiracist Baby,” a book by Ibram X. Kendi and based on his adult work, which teaches toddlers to confess their racism. Nickelodeon recently announced that its reboot of “Rugrats,” a popular 1990s series, will feature a single lesbian mom. And Barack and Michelle Obama are executive producers on “We the People,” a series of animated music videos debuting July 4 on Netflix that the streaming service describes as “an exuberant call to action for everyone to rethink civics.”
The woking of youth and children’s culture is not confined to television. LEGO recently announced an “Everyone Is Awesome” toy set honoring diversity in time for LGBTQ Pride month in June. The limited-issue “Together With Pride” Kellogg’s breakfast cereal arrives with the help of the LGBTQ advocacy group GLAAD.
The trend regularly appears in elementary school classrooms too. The prestigious Dalton School on New York City’s Upper East Side recently drew outrage from some parents over “age-inappropriate” gender identity instruction to first-graders — and a sex-education video of kids talking about “touching themselves” for pleasure.
Parents and activists who endorse today’s message-laden TV fare say it continues the didactic mission of classic kids shows such as “Sesame Street” and “Mr. Rogers’ Neighborhood” by teaching the eternal values of kindness and empathy in a modern setting.
But other parents and conservative activists aren’t having it. “Modern entertainment in no way reflects Mr. Rogers’ lessons of being a good person,” says Julie Gunlock, the Center for Progress and Innovation director for the conservative-oriented Independent Women’s Forum.
“Children don’t need to be learning about sexuality from either perspective, like same-sex attraction or gender identity,” says Emilie Kao, director of the Richard and Helen DeVos Center for Religion & Civil Society at the Heritage Foundation. “They’re not at an age where sexuality is appropriate for them … or they’re even interested in it.”
More traditional messages such as those on the Christian-oriented “Veggie Tales,” whose TV home is the Trinity Broadcasting Network, fall dramatically behind in children’s programming.
Nor is the commercial picture necessarily bright for woke kiddie TV. According to the entertainment site Pirates & Princesses, Nickelodeon has suffered a major viewership decline in recent years, a period when it began overtly pushing the LGBTQ agenda to its young viewers. Yet it’s doubling down with the revived “Rugrats” and its recast mother Betty. “Even with a show about infants, much of the headlines have been about a retconned, now-lesbian character,” the site’s contributor WDW Pro writes, adding that “it’s hard to see how a children’s show about infants is best served in advertising when the news is all about sexuality.”
Creators on either side of the ideological spectrum aren’t keen on discussing or defending the material in question or its influences. RealClearInvestigations reached out to multiple platforms including Nickelodeon, Netflix, the Sesame Workshop and others to learn more about the creative choices behind the programming. None responded.
Where does children’s TV take its cues lately? While in adult programming, interest groups such as Everytown for Gun Safety have collaborated with Hollywood to influence scripts, no such group is openly working with studios to create arguably controversial children’s programming, experts say. Rather, the woke turn is organic, suggests Kao.
“Clearly, Hollywood is all about promoting the queer and gender theory agenda,” she says.
The new messaging wave could well flow from above, as networks’ corporate parents go through so-called woke transformations. City Journal’s Christopher F. Rufo recently revealed that Disney promotes critical race theory in the workplace, citing internal documents that explore “white privilege” and “systemic racism.”
Some storytellers have opened up to select outlets, but not about the objections some might have to embedding woke messages into entertainment for impressionable children.
“Rocko’s Modern Life” creator Joe Murray told Entertainment Weekly that the decision to have the character Ralph become Rachel in a 2019 Netflix special “felt natural, because it was not only about change, [but] about somebody finding who they are and making that courageous choice to go through that change.”
“Steven Universe” creator Rebecca Sugar told EW that her show shreds gender assumptions.
“My goal with the show was to really tear down and play with the semiotics of gender in cartoons for children because I think that’s a really absurd idea that there would be something radically different about a show for little girls versus a show for little boys,” she said.
Members of The Roots, the house band for “The Tonight Show Starring Jimmy Fallon,” spoke about “Rise Up, Sing Out,” a social justice-themed program aimed at children as young as 2 that they are developing for Disney Junior. “We hope these shorts will encourage the young audience to recognize and celebrate our differences as human beings while learning the tools to navigate real-world issues of racial injustice,” Ahmir “Questlove” Thompson and Tariq “Black Thought” Trotter said in a statement to the Associated Press.
Tim Winter, president of the Parents Television and Media Council founded by conservative Christian activist L. Brent Bozell III, says studios insert messages into kid-centric stories because “it is absolutely powerful and effective.” Children’s programming acts like a “super peer,” Winter says, giving the storytellers considerable sway over its audience.
“The impression is, this is how the rest of the world thinks,” says Winter, adding that the messaging his group sees leans primarily to the left.
Gunlock agrees, arguing conservatives are hopelessly outnumbered in this cultural fight.
“The left owns everything having to do with entertainment … music, movies, TV, fashion, magazines, TV talk shows, morning TV, etc. There’s just no way in,” says Gunlock, whose group promotes limited government, economic liberty and personal responsibility.
She says today’s children’s programming does more than insert socially aware themes into shows. It consciously tries to “redefine the family beyond mom, dad, siblings.”
“Some shows for very young children are still wholesome and worth watching,” Gunlock says, citing “The Berenstain Bears.” “Many promote content I don’t want my kids hearing about or gross behavior I don’t want my kids to mimic.”
But Susan Markham, a partner with Smash Strategies, an agency dedicated to gender equity and women’s empowerment, argues that television can teach children about complex issues at a younger age because they grasp much more than adults often give them credit for, allowing screenwriters unlock ways to explore issues at appropriate age levels and help them “base their value systems around them.”
Yet message-laden storytelling may not be as effective as its creators hope, says Amy Franzini, an associate professor at Widener University who studies the intersections between children, parents and the media.
Franzini says much depends on the characters presenting the message, the message itself and how often the themes are repeated. Those factors influence retention level, and a heavy-handed approach can backfire.
“Sometimes implicit messaging can be more successful than explicit, especially for older children,” says Franzini, who adds most children’s media outlets have “advisory boards” to ensure programming is fit for the intended viewers. “[Young audiences] don’t want to be lectured to.”
While it’s true that every image and idea presented to children leaves an impression, some observers fear that the current effort veers into the territory of overt indoctrination, inculcating very young children with a specific, and controversial, ideology. “This whole idea of trying to shape how kids think in a way that someone has decided is good for them is dangerous,” says Sam Goldstein, co-author of “Tenacity in Children.”
“We don’t really understand the influence it’s having,” adds Goldstein, a faculty member at the University of Utah School of Medicine.
Meg Akabas, a council member and past chair of the National Parenting Education Network, says some children are mature enough to tackle challenging material in their entertainment. Others aren’t, though, making it a parent’s duty to determine the right age to process select themes.
Child reactions can range from curiosity to discomfort, while some will miss the messages entirely, Akabas says. That’s where an engaged parent enters the picture.
“Let children know they can ask questions, and that you will keep them safe,” she recommends. “Then answer in the simplest terms possible and see if they have any follow-up questions. They’ll let you know what they want to know.”
Some parents don’t mind children’s TV espousing certain views, particularly stories touching on race relations.
Stacey Garska Rodriguez, a Houston mother of three who runs The Soccer Mom Blog, says racial equity content is always welcome in her home. She considers it a “human rights issue,” not a political statement. She’s also hands-on when it comes to the shows her children watch.
“If there is a slant to the programming I don’t agree with, I discuss with my kids why we are not going to watch it. And then we find programing that we feel is appropriate for our family,” Garska Rodriguez says. “There are a lot of influences competing for our attention and our children’s attention, so it’s our job as parents to sort through the noise.”
Toward that end, Gunlock recommends parents visit Common Sense Media, a comprehensive website detailing the amount of violence, sexuality and profanity in a given show or film.
Gunlock also recommends parents either “actively check in” with what their children are watching or just steer clear of modern kid’s programming entirely to ensure young ones don’t get politically charged messaging.
Kao says conservatives should always be involved in every area of society, including making creative content. But that doesn’t mean she advocates a GOP-slanted animated series.
“I don’t think children’s programming really needs to be politicized any further. Just let kids be kids,” she says.
New Conservative Network Seeks Crowdfunding Help
They say we have to go big or go home. We’re trying to go big and bring the patriotic truth the the nation, but we need help.
Readers may or may not realize that over the past year, we’ve been bringing more conservative news and opinion outlets under our wing. Don’t take our expansion as a sign of riches; all of the “acquisitions” have been through sweat and promises of greater things to come for all involved. As a result, we’ve been able to bring together several independent media sites under a unified vision of preventing America from succumbing to the progressive, “woke,” Neo-Marxist ideologies that are spreading like wildfire across America.
The slow and steady reopening of America is revealing there was a lot more economic hardship brought about from the Covd-19 lockdowns than most realize. While we continue to hope advertising dollars on the sites go up, it’s simply not enough to do things the right way. We are currently experiencing a gap between revenue and expenses that cannot be overcome by click-ads and MyPillow promos alone (promo code “NOQ” by the way).
To overcome our revenue gap and keep these sites running, our needs fluctuate between $3000-$7000 per month. In other words, we’re in the red and hemorrhaging.
The best way you can help us grow and continue to bring the truth to the people is by donating. We appreciate everything, whether a dollar or $10,000. Anything brings us closer to a point of stability when we can hire writers, editors, and support staff to make the America First message louder. Our Giving Fuel page makes it easy to donate one-time or monthly. Alternatively, you can donate through PayPal as well.
As the world spirals towards radical progressivism, the need for truthful journalism has never been greater. But in these times, we need as many conservative media voices as possible. Please help keep NOQ Report and the other sites in the network going.
Thank you and God Bless,
Big Pharma’s Five Major Minions that Everyone, Vaxxed or Unvaxxed, Must Oppose
This is not an “anti-vaxxer” article, per se. It’s a call for everyone to wake up to the nefarious motives behind vaccine mandates, booster shots, and condemnation of freedom.
The worst kept secret in world history SHOULD be that the unquenchable push for universal vaccinations against Covid-19 has little if anything to do with healthcare and everything to do with Big Pharma’s influence over the narrative. Unfortunately, that secret has stayed firmly hidden from the vast majority of people because of the five major minions working on behalf of Big Pharma.
What’s even worse is the fact that Big Pharma’s greed is merely a smokescreen to hide an even darker secret. We’ll tackle that later. First, let’s look at the public-facing ringleaders behind the vaccine push, namely Big Pharma. But before we get into their five major minions, it’s important to understand one thing. This is NOT just an article that speaks to the unvaccinated. Even those who believe in the safety and effectiveness of the vaccines must be made aware of agenda that’s at play.
Let’s start with some facts. The unvaccinated do NOT spread Covid-19 more rampantly than the vaccinated. Even Anthony Fauci acknowledged the viral load present in vaccinated people is just as high as in the unvaccinated. This fact alone should demolish the vaccine mandates as it demonstrates they have absolutely no effect on the spread of the disease. But wait! There’s definitely more.
This unhinged push to vaccinate everyone defies science. Those with natural immunity may actually have their stronger defenses against Covid-19 hampered by the introduction of the injections which fool the body into creating less-effective antibodies. Moreover, the push to vaccinate young people is completely bonkers. The recovery rate for those under the age of 20 is astronomical. Children neither contract, spread, nor succumb to Covid-19 in a statistically meaningful way. What they DO succumb to more often than Covid-19 are the adverse reactions to the vaccines, particularly boys.
All of this is known and accepted by the medical community, yet most Americans are still following the vaccinate-everybody script. It requires pure cognitive dissonance and an overabundant need for confirmation bias to make doctors and scientists willingly go along with the program. Yet, here we are and that should tell you something.
Before I get to the five major minions of of Big Pharma, I must make the plea for help. Between cancel culture, lockdowns, and diminishing ad revenue, we need financial assistance in order to continue to spread the truth. We ask all who have the means, please donate through our GivingFuel page or via PayPal. Your generosity is what keeps these sites running and allows us to expand our reach so the truth can get to the masses. We’ve had great success in growing but we know we can do more with your assistance.
Who does Big Pharma control? It starts with the obvious people, the ones who most Americans believe are actually behind this push. Our governments at all levels as well as governments around the world are not working with Big Pharma. They are working for Big Pharma. Some are proactive as direct recipients of cash. Others may oppose Big Pharma in spirit but would never speak out because they know anyone who does has no future in DC.
This may come as a shock to some, but it’s Big Pharma that drives the narrative and sets the agenda for the “experts” at the CDC, FDA, WHO, NIH, NIAID, and even non-medical government organizations.
Most believe it’s the other way around. They think that Big Pharma is beholden to the FDA for approval, but that’s not exactly the case. They need approval for a majority of their projects, but when it comes to the important ones such as the Covid injections, Big Pharma is calling the shots. They have the right people in the right places to push their machinations forward.
That’s not to say that everyone at the FDA is in on it. Big Pharma only needs a handful of friendlies planted in leadership in order to have their big wishes met. We have seen people quitting the FDA in recent weeks for this very reason. The same can be said about the other three- and five-letter agencies. Too many people in leadership have been bribed, bullied, or blackmailed into becoming occasional shills for the various Big Pharma corporations. Some have even been directly planted by Big Pharma. That’s the politics of healthcare and science that drives such things as Covid-19 “vaccines.”